Jameela Jamil has refused to have images of herself in the promotional campaign for her hit show The Good Place airbrushed — and has called on other celebrities to do the same.
The shared a snap of the new billboard advertisement for the final season of the NBC comedy series on Twitter over the weekend, alongside a close-up of her “backfat” from the promotional shot.
In the caption of the post, the star revealed she refused to have the image retouched for the poster, because she wants people to see what she really looks like.
“Finally able to INSIST my image, even on billboards isn’t ever airbrushed,” the 33-year-old tweeted. “I get backfat in Every. Single. Bra. And I used to hide/bin so many photos because of ‘muffin tops.’ Double chins/ ‘imperfections’ because I never saw them on people on TV. #freethebackfat.
“I’m aware this isn’t some huge victory, and not ‘brave’ but as someone who had such obsessive body dysmorphia and was so fixated on the embarrassment of what we perceive as ‘flaws’ this is just a little win for little anorexic teenage me.”
The star called on other celebrities to follow her lead, adding: “I know it’s hard because we are perpetually scrutinized and criticized in this industry, but I’m begging other influencers, actors, and models to join me in not allowing airbrushing. We have to stop setting standards for others that we ourselves don’t even meet.”
In response, Jamil’s followers shared photos of their imperfections, with the body positivity activist admitting she was “blown away” by the response.
“PLEASE WEAR the Shorts/strapless dresses/skirts/jeans/bathing suits… it’s hot outside dammit,” she concluded.